OpenZone Logo

How to increase the conversion rate in an online store?

High conversion is the dream of many online store owners.

High conversion is the dream of many online store owners. After all, this indicator determines the interest that the offered products arouse among the recipients.

You should know how to increase the conversion rate in an online store!

If you regularly read our blog, you know perfectly well that we care about the success of your business. Your success means that your eCommerce will grow. You will have more customers, you will want to introduce advanced solutions and you will need to upgrade your package to a superior one.

And eventually, you will reach the point where you will have no choice but to move to specialized hosting. As you can see, your success will also be our success. That’s why we have prepared for you 5 ways to increase the conversion rate in your online store.

Are you wondering why users visit your website but don’t decide to buy products or services?

You are probably making critical typing or quality errors, or some technical problem has crept in. All this affects the conversion reduction, and we will show you what to do to increase this indicator.


What is a conversion?

Even before learning how to increase the conversion rate in an online store, you should find out how exactly this indicator works. You can identify conversion as the transformation of a passive recipient into an active one. It is when the user not only enters your website, but performs an action: buys, subscribes to a newsletter or clicks on a link.

Remember that conversion leads to one of the most important goals of any business, i.e. actual profit. However, it’s not always about money. You can also profit by increasing your database or demonstrating your expertise.

Adding unique content

Surely you know very well that with the help of high quality texts you will encourage your recipients and increase your reach in the network. That’s why you should take care of their uniqueness. This is essential in the case of product descriptions. After all, many wholesalers or producers provide ready-made content that they paste on their websites.

However, this way you will not stand out and will not be attractive to potential customers or the Google search engine. You will become one of many online stores, not a leader or a standout among the competition. For this reason, original product descriptions will positively influence conversion.

But the description is not everything. Make your own original photos of the products that will stand out in Google searches. Add your guides for selected products. Create tutorials or reviews on your YouTube channel and place them on your website. You can get ideas from your customers’ questions.

Three customers have asked you if a certain UPS model can support a computer? Make a video of connecting the computer to the UPS and show with a timer how long it will last after the power is disconnected. Customers will appreciate your efforts and will buy a UPS from you, even if your offer is not the cheapest.

Take care of UX

User experience (UX) makes recipients feel great on your website and, at the same time, want to spend even more time on it. So, if you’re wondering why your conversion rate is low, start experimenting. Change the font type, size and color, and do A/B testing.

Create two landing pages, use an A/B testing program (like a WordPress plugin, for example) and test which font is more effective. Similarly, check the dominant colors on your site. Think carefully about your CTAs and, if you discover any inaccuracies or come up with a better idea, redesign them.

Don’t forget about the technical aspects that affect load time. Check if your website loads fast enough. Read all our articles with the tag “Healthy website” and put these tips into practice. All these factors will positively influence the conversion increase. In addition, you will also be more visible and appreciated by Google bots.

Cuide la UX

Building trust

Your website must not only attract, but also inspire trust. It is essential to take care of the details that increase credibility and make users want to take advantage of your offer. Wondering how to do it? Start with an up-to-date SSL certificate and recipients will have no trouble accessing your website.

Also, share your knowledge and demonstrate your expertise. At this point, I can repeat the advice from the first point: create engaging content, especially video tutorials. This way, you will build an expert brand.

Complete your portfolio and show reviews from previous clients. Clients take this as a proof that your services are really high quality. Focus on solving your clients’ problems and confirm that you don’t receive negative reviews; and when you do, try to turn them into positive ones. When you turn a negative review into a positive one, you show how much you care about helping your customers.

And above all, reassure your recipients that their data will be safe with you. Thanks to this, they will be happy to go for your offer, which you will notice in the increase of conversion. For this, you will need a secure and reliable hosting. Check OpenZone’s proposals because for OpenZone, security is an absolute priority.

OpenZone will not only provide you with a free SSL certificate and secure data transfer via SSH. You can be sure that our security systems will ensure that nothing threatens your service. We will support you during DDoS attacks and repel malware attacks or server intrusions.

Simplify your purchasing process

Modern recipients are not patient, and any difficulty with payments, a complicated checkout process or the lack of their favorite delivery method will lead to cart abandonment. It’s a big problem for online stores, but you can deal with it. All you have to do is make the checkout process transparent, easy and fast.

The first step to this is the visible “add to cart” button and the simple order form. Remember to reduce the number of steps as much as possible. Let users see that they can shop with you in 2-3 minutes. This action will encourage them, but also reduce the risk of them changing their mind.

Take care of communication

Do not underestimate potential customers’ questions, but answer them quickly. Effective communication is another factor that influences the increase in website conversion. That’s why a great idea is a chatbot that gives answers to the simplest and most frequent ones, regardless of the time or day of the week.

Also, add several contact forms, email addresses and phone numbers to the website. If you want to automate your work, articles on the company blog are also a good idea. There you will answer the most common questions and attract an additional group of recipients from the Google search engine. If you don’t have time to write texts, opt for frequently asked questions, it’s easier.

Do not forget to choose the best hosting from the OpenZone hosting platform. Get 24/7 support of our team. Our enhanced infrastructure focuses on auto-scaling, performance and security.

Let us show you the difference! Take a look at our plans!