SEO for E-Commerce: How to attract more traffic to your online store
Discover how SEO for eCommerce can help your business (online store) and the steps to improve your site’s performance in search results.
Discover how SEO for eCommerce can help your business (online store) and the steps to improve your site’s performance in search results.
To increase your website’s exposure in search results and get Google’s approval, a technical SEO audit must be performed. OpenZone is here to help you increase conversions and traffic to your website by pointing out places where technical issues exist, such as broken URLs and repetitive content.
However, an SEO audit will not only make a positive impression on search engines, it will also improve the browsing experience of your site visitors. This is especially true when factors such as page load time, as no one likes to wait for results, and content readability are taken into account.
OpenZone offers a technical SEO audit service to help you understand where your website stands and what you can improve to increase your online exposure.
Ecommerce SEO (search engine optimization) is the technique of improving the performance of your virtual shop in online seek effects to draw greater traffic with out the use of paid advertisements. An powerful e-trade search engine optimization strategy can assist your shop and product pages appear at the pinnacle of a seek engine results page (SERP) while capacity customers search for merchandise like yours.
For example, if you sell gardening elements, you may optimize your product web page for search queries (also called key phrases) such as “gardening gloves” or “gardening soil”. In this way, you can growth the probabilities that potential clients will discover your web page, click on it and make a buy.
Improving your e-commerce web site’s search engine optimization is essential to rank better in seek engine consequences and growth your logo visibility, enhance the purchasing revel in, entice extra natural visitors and inspire web page visitors’ believe, pressure income, etc.
The pandemic has had a widespread effect on e-trade. According to Signifyd’s 2022 State of Commerce report, e-commerce income in Q1 2022 increased a hundred twenty five% over Q1 2020. In addition, 55% of clients surveyed said they are probable to maintain the e-trade purchasing conduct they adopted for the duration of the COVID-19 pandemic.
There are several ways to improve the performance of your e-commerce site:
Build the site around your target customer’s buying or search intent.
What does your target customer want or need?
What terms and phrases do they type into a search engine to find what they are looking for?
Improve product pages, product descriptions and product images.
Are the most important product details in the foreground?
Do you provide clear instructions and action buttons to purchase products?
Add written content to your website that helps customers make a buying decision.
What do customers need to know about your products and services?
What questions or concerns do they have that the content on your site can address?
In this section, you will start creating an e-commerce SEO strategy for your online store. Monitor SEO results regularly and update your strategy accordingly.
An e-commerce SEO audit is the process of examining your site to find out:
Conducting this audit is an important first step for any SEO strategy, as it will help determine where your e-commerce site stands among competitors, its performance in search results, and areas for improvement. Some areas to examine include:
Your site’s internal search engine.
Check that when visitors enter a query in your site’s search bar to look for information or products, the search returns relevant URLs.
Content.
Do you offer quality content that reflects your brand values and provides visitors with unique and relevant information?
Backlinks.
Do you have high-quality, authoritative sites linking to your content?
Page speed.
Check the load time of the pages that make up your site to identify any speed issues that may be costing you conversions.
Using keyword research tools, generate keyword ideas that will enhance your e-commerce site. Be sure to collect different types of keywords, including:
In addition to auditing your e-commerce site, you will need to examine your SEO competitors. An SEO competitor is a site or page that appears at the top of a Google search results page for your target keywords.These competitor sites may or may not be the same companies that sell products like yours. In addition, you will have different SEO competitors for different keywords.
There are several ways to analyze these websites, including:
Site architecture refers to the hierarchical structure of a website’s pages. When your site is easy to navigate, visitors can find the information and products they are looking for. In addition, search engines such as Google can crawl the site and understand the relationship between pages.
To improve site architecture, start by simplifying your site structure and organizing it so that visitors don’t have to click more than three times to get from the home page to a product page.
Next, create a sitemap (a document that lists all the crawlable pages on your site) and submit it to Google via Google Search Console. This will help the search engine understand what your e-commerce website is about and which pages are most important.
Adding keywords to your URLs can improve search rankings. Refer to your list of keywords, including general and subcategory keywords, product keywords, and transactional keywords, and add them to page URLs where they fit best. For example, if a product page focuses on women’s running shoes, this keyword should be included in the URL of that page, as follows: www.my-site-example.com/products/women-running-shoes
Meta descriptions and title tags are part of technical SEO and work together with site architecture to help Google understand what your website is about. These two elements are usually found on the backend of a website or in the admin panel, where you can edit information about a page.
For each page:
On-page SEO refers to the content of a website and how it is composed. On an e-commerce site, content can include product pages, product demos, blog posts, customer reviews and FAQs.
While each type of page will perform differently, there are some SEO tactics that can improve the quality and performance of all of them:
Internal linking refers to linking between pages on a website. Internal linking works in conjunction with a sitemap to help visitors find information and make it easier for Google to crawl the site. Here are some internal linking strategies:
Link important product pages in the site menu without cluttering the menu with too many drop-down items.
Incorporate a “customers who also bought” section and link to popular or related products.
Include links from blog articles to product pages and vice versa.
Insert links in relevant anchor text, also called link text, which display hyperlinks when linking to another web page.
Backlinks refer to instances where another site links to pages on your site. This practice is sometimes referred to as “link building”. You can think of backlinks, also called external links, as an endorsement system. If an authoritative, high-quality site sends traffic to your site, users, as well as Google, recognize your site’s pages as valuable.
Some ways to acquire backlinks are:
As you grow your e-commerce business and continually improve your online store’s SEO, keep these best practices in mind:
As your site expands to accommodate more content and products, take time to maintain your site’s SEO setup, including internal links, meta descriptions and title tags, and the content itself.Establish a sustainable schedule, such as monthly or quarterly, to perform this maintenance.
There are SEO tools, with different price points and features, that will help you discover keywords, monitor your website’s performance, research competitor SEO and much more.Set aside time to discover which tools can work best for your e-commerce business. Here are a few:
SEMRush: competitor research, keywords, content marketing and social media, etc.
Ahrefs: perform competitor and keyword research, conduct a site audit, explore content ideas, track your rankings, etc.
Google Search Console: measure search traffic and site performance, optimize content, submit sitemaps and URLs, etc.
Google Analytics: monitor the performance of your marketing, content and products; analyze data, serve ads, etc.
Ubersuggest: analyze competitor SEO, get insights on winning strategies and content ideas, etc.
There may come a time in your business when you need to outsource ecommerce SEO services to keep pace with the changing needs of your business. It’s a good idea to weigh your options, from finding an ecommerce SEO consultant to hiring an entire ecommerce SEO company to take on this responsibility.
Spend time reviewing the product page, home page and blog content to find opportunities for improvement. For example, adding product reviews and customer testimonials, taking better product photos and creating instructions on how to use products are just a few ways to make incremental changes for the better.
E-commerce SEO is a broad industry with many career possibilities, including improving e-commerce SEO for your online store, hiring a consultant or company to do it, or becoming an e-commerce SEO expert yourself and providing this service to other businesses.
Improve your ecommerce SEO.
E-commerce SEO is a broad industry with many career possibilities, including improving e-commerce SEO for your online store, hiring a consultant or company to do it, or becoming an e-commerce SEO expert yourself and providing this service to other businesses.
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