SEO for E-Commerce: How to attract more traffic to your online store
Discover how SEO for eCommerce can help your business (online store) and the steps to improve your site’s performance in search results.
Discover how SEO for eCommerce can help your business (online store) and the steps to improve your site’s performance in search results.
To increase your website’s exposure in search results and get Google’s approval, a technical SEO audit must be performed. OpenZone is here to help you increase conversions and traffic to your website by pointing out places where technical issues exist, such as broken URLs and repetitive content.
However, an SEO audit will not only make a positive impression on search engines, it will also improve the browsing experience of your site visitors. This is especially true when factors such as page load time, as no one likes to wait for results, and content readability are taken into account.
OpenZone offers a technical SEO audit service to help you understand where your website stands and what you can improve to increase your online exposure.
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What is SEO for E-Commerce?
Ecommerce SEO (search engine optimization) is the technique of improving the performance of your virtual shop in online seek effects to draw greater traffic with out the use of paid advertisements. An powerful e-trade search engine optimization strategy can assist your shop and product pages appear at the pinnacle of a seek engine results page (SERP) while capacity customers search for merchandise like yours.
For example, if you sell gardening elements, you may optimize your product web page for search queries (also called key phrases) such as “gardening gloves” or “gardening soil”. In this way, you can growth the probabilities that potential clients will discover your web page, click on it and make a buy.
Improving your e-commerce web site’s search engine optimization is essential to rank better in seek engine consequences and growth your logo visibility, enhance the purchasing revel in, entice extra natural visitors and inspire web page visitors’ believe, pressure income, etc.
The pandemic has had a widespread effect on e-trade. According to Signifyd’s 2022 State of Commerce report, e-commerce income in Q1 2022 increased a hundred twenty five% over Q1 2020. In addition, 55% of clients surveyed said they are probable to maintain the e-trade purchasing conduct they adopted for the duration of the COVID-19 pandemic.
There are several ways to improve the performance of your e-commerce site:
Build the site around your target customer’s buying or search intent.
What does your target customer want or need?
What terms and phrases do they type into a search engine to find what they are looking for?
Improve product pages, product descriptions and product images.
Are the most important product details in the foreground?
Do you provide clear instructions and action buttons to purchase products?
Add written content to your website that helps customers make a buying decision.
What do customers need to know about your products and services?
What questions or concerns do they have that the content on your site can address?
How to build your e-commerce SEO strategy
In this section, you will start creating an e-commerce SEO strategy for your online store. Monitor SEO results regularly and update your strategy accordingly.
1. Perform an e-commerce SEO audit.
An e-commerce SEO audit is the process of examining your site to find out:
- What visibility you have on the Internet for your target customers
- What steps you can take to improve visibility
Conducting this audit is an important first step for any SEO strategy, as it will help determine where your e-commerce site stands among competitors, its performance in search results, and areas for improvement. Some areas to examine include:
Your site’s internal search engine.
Check that when visitors enter a query in your site’s search bar to look for information or products, the search returns relevant URLs.
Content.
Do you offer quality content that reflects your brand values and provides visitors with unique and relevant information?
Backlinks.
Do you have high-quality, authoritative sites linking to your content?
Page speed.
Check the load time of the pages that make up your site to identify any speed issues that may be costing you conversions.
2. Compile a list of keywords.
Using keyword research tools, generate keyword ideas that will enhance your e-commerce site. Be sure to collect different types of keywords, including:
- Product-focused keywords that capture the interest of potential customers in products like yours. Examples include: “maxi dresses” and “dog food”.
- Transactional keywords that contain words that indicate high purchase intent, such as “buy maxi dress” or “buy dog food.”
- Long-tail keywords that fewer people search for on the Internet but tend to attract targeted traffic, such as “blue bamboo maxi dresses” or “best organic dog food.”
- Subcategory keywords for each of your site’s broad product categories. For example, if toys and games is a broad product category, subcategory keywords might include dolls, action figures, board games, educational toys, costumes, and sports equipment.
- Semantically related keywords that are very similar to your main keywords. You can often find these types of keywords by performing a Google search for your main term and looking at the “related searches” further down the search results page. For example, if your main keyword is “sportswear,” a Google search might return semantically related keywords such as “women’s sportswear,” “sportswear outfits,” and “workout outfits.”
3.Research your competitors' sites.
In addition to auditing your e-commerce site, you will need to examine your SEO competitors. An SEO competitor is a site or page that appears at the top of a Google search results page for your target keywords.These competitor sites may or may not be the same companies that sell products like yours. In addition, you will have different SEO competitors for different keywords.
There are several ways to analyze these websites, including:
- Using an SEO tool such as SEMRush or Ahrefs to discover additional keywords for which your content is ranking.
- Evaluating the quality of the content, especially from other e-commerce sites
- Checking the user experience of competitors’ sites
- Looking for content gaps, such as unmet customer needs or unanswered questions.
- Reviewing product pages and descriptions for opportunities to present your offerings in a more favorable light.
4. Improve the site architecture.
Site architecture refers to the hierarchical structure of a website’s pages. When your site is easy to navigate, visitors can find the information and products they are looking for. In addition, search engines such as Google can crawl the site and understand the relationship between pages.
To improve site architecture, start by simplifying your site structure and organizing it so that visitors don’t have to click more than three times to get from the home page to a product page.
Next, create a sitemap (a document that lists all the crawlable pages on your site) and submit it to Google via Google Search Console. This will help the search engine understand what your e-commerce website is about and which pages are most important.
5. Improve URLs.
Adding keywords to your URLs can improve search rankings. Refer to your list of keywords, including general and subcategory keywords, product keywords, and transactional keywords, and add them to page URLs where they fit best. For example, if a product page focuses on women’s running shoes, this keyword should be included in the URL of that page, as follows: www.my-site-example.com/products/women-running-shoes
What to avoid when creating URLs:
It is best to exclude the words "a", "and", "the" and "of" unless they are part of your main keyword. Also, avoid creating URLs longer than 60 characters. Keep them as short as possible.
6. Improve title tags and meta descriptions.
Meta descriptions and title tags are part of technical SEO and work together with site architecture to help Google understand what your website is about. These two elements are usually found on the backend of a website or in the admin panel, where you can edit information about a page.
For each page:
- Create a title tag that includes the keyword you want the page to rank for and clearly describes the content of each page in 50 to 60 characters.
- Create a page description that contains the keyword, summarizes the page, and conveys the unique value of the page in up to 160 characters.
7. Improve on-page SEO.
On-page SEO refers to the content of a website and how it is composed. On an e-commerce site, content can include product pages, product demos, blog posts, customer reviews and FAQs.
While each type of page will perform differently, there are some SEO tactics that can improve the quality and performance of all of them:
- Create unique content that satisfies search intent and has authority within your industry. Consider creating a blog and regularly posting new content that answers potential customers’ questions, shows them your products and builds their trust.
- Include clear and compelling calls to action where appropriate.
- Structure each page to guide visitors through a logical thought process.
- Use headings, subheadings, and numbered and bulleted lists to make content easily scannable.
- Make sure keywords are used strategically in text, headings and subheadings.
Tip:
While using priority keywords strategically throughout your site, be sure to avoid keyword stuffing. Keyword stuffing" is the act of including the same keywords (or variants) over and over again throughout your site, so that they become overused and repetitive. Keyword stuffing can make your site's text difficult to read and cause search engines to penalize it.
8. Improve internal linkage.
Internal linking refers to linking between pages on a website. Internal linking works in conjunction with a sitemap to help visitors find information and make it easier for Google to crawl the site. Here are some internal linking strategies:
Link important product pages in the site menu without cluttering the menu with too many drop-down items.
Incorporate a “customers who also bought” section and link to popular or related products.
Include links from blog articles to product pages and vice versa.
Insert links in relevant anchor text, also called link text, which display hyperlinks when linking to another web page.
Tip:
Adding outbound links to your e-commerce site can help your search rankings. Outbound links are links to sites other than your own. While it may seem counterintuitive to send traffic away from your e-commerce site, choosing relevant and authoritative content from other sources to reference in your text could help search engines and readers better understand your site's content.
https://www.semrush.com/blog/outbound-links/
9. Acquire relevant backlinks.
Backlinks refer to instances where another site links to pages on your site. This practice is sometimes referred to as “link building”. You can think of backlinks, also called external links, as an endorsement system. If an authoritative, high-quality site sends traffic to your site, users, as well as Google, recognize your site’s pages as valuable.
Some ways to acquire backlinks are:
- Participating as a guest on a podcast to present your brand and products.
- Contact website administrators in your niche to solicit backlinks. Offer them an incentive, such as enhancing their existing content with yours or pitching them guest blogging ideas for content you want to write for them.
- Post your most backlink-worthy content on social media and ask your audience to add links to their sites.
SEO best practices for e-commerce
As you grow your e-commerce business and continually improve your online store’s SEO, keep these best practices in mind:
- Spend time regularly to improve your SEO.
As your site expands to accommodate more content and products, take time to maintain your site’s SEO setup, including internal links, meta descriptions and title tags, and the content itself.Establish a sustainable schedule, such as monthly or quarterly, to perform this maintenance.
- Select the right SEO tools for your business.
There are SEO tools, with different price points and features, that will help you discover keywords, monitor your website’s performance, research competitor SEO and much more.Set aside time to discover which tools can work best for your e-commerce business. Here are a few:
SEMRush: competitor research, keywords, content marketing and social media, etc.
Ahrefs: perform competitor and keyword research, conduct a site audit, explore content ideas, track your rankings, etc.
Google Search Console: measure search traffic and site performance, optimize content, submit sitemaps and URLs, etc.
Google Analytics: monitor the performance of your marketing, content and products; analyze data, serve ads, etc.
Ubersuggest: analyze competitor SEO, get insights on winning strategies and content ideas, etc.
- SEO e-commerce services.
There may come a time in your business when you need to outsource ecommerce SEO services to keep pace with the changing needs of your business. It’s a good idea to weigh your options, from finding an ecommerce SEO consultant to hiring an entire ecommerce SEO company to take on this responsibility.
- Renew your content strategy periodically.
Spend time reviewing the product page, home page and blog content to find opportunities for improvement. For example, adding product reviews and customer testimonials, taking better product photos and creating instructions on how to use products are just a few ways to make incremental changes for the better.
- with OpenZone
E-commerce SEO is a broad industry with many career possibilities, including improving e-commerce SEO for your online store, hiring a consultant or company to do it, or becoming an e-commerce SEO expert yourself and providing this service to other businesses.
Concluding!
Improve your ecommerce SEO.
E-commerce SEO is a broad industry with many career possibilities, including improving e-commerce SEO for your online store, hiring a consultant or company to do it, or becoming an e-commerce SEO expert yourself and providing this service to other businesses.
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